Structured Digital Marketing

The word ‘Brand’ is often confused with ‘your logo’ but it’s much bigger than that. Brand is a perception almost. Have you been nurturing yours? We often work with companies who have established a look and feel across a lot of different channels and this is great as there has, generally, been a lot of thought put into it. If you want to talk about 'brand building' click here to read more. Regardless of where you are at with your 'logo' or 'brand' we will advise you well right from the outset.

As you will have hopefully read on our Web Design and Development Services page, we use a very flexible Open Source Content Management System. We design to suit the brief and when (and only when) we are all 99% happy with the structure of the site we retrofit the CMS. You can find some testimonials on our CMS here.
We don’t just build websites. We plan. We organise. We schedule. We create a structure for your digital presence to thrive and, ultimately, be successful for you and your business. We build websites that incorporate responsive design and great On-Page SEO from the start.

Going Live! Launch! New Website Release! When we first started building websites we used to plan the big fanfare for the client. NEW WEBSITE! COMING SOON! An E-mail campaign ... Well actually it would have been a Direct Mail Campaign at the time, which would have been part of the early planning. A few years back that trend seemed to die away somewhat, with various clients launching their new site 'on the quiet'. On a few occasions these clients were just a bit sheepish about the fact that they were just 'catching up' with the rest (we will always push you to stay up to date). Well today ... we'll be shouting it from the rooftops with you. With Facebook, Twitter, LinkedIn and SnapChat, to name but a few, around there is no reason why thousands (if not millions) of people can't be seeing your site, and in turn, your products and services.

Any SEO strategy should be split into 2 distinct areas. On-Page and Off-Page. On-Page is the stuff we do brilliantly while building your site. Off-Page is the thing we do (even better) after you go live. It's Google Places, Google Plus, Google Adwords, Facebook, Twitter, LinkedIn, Instagram and Snapchat. It's Quality Backlinks, Blog Posts, Email Campaigns and Long Tail Keywords. It's Analytics, Competitor analysis and Back link checking.

It's daunting isn't it? Through our Structured Digital Marketing Plan we can take away some of the mystery.

You may find yourself patting yourself on the back. It's not finished. It never is. At GAAP we really want to make sure you continue to 'get better'. Obviously we can't help you improve the thing you 'create' or the service you 'provide' but we can, indirectly, allow you to generate more profit. We can help you make your existing and potential customers (and staff - click here) feel better about themselves. Keep moving forward!